![]() Check out this room full of students raving to a full-orchestral performance of Stravinsky’s Rite of Spring. ![]() So Bodkin also turns the notion of stuffy and polite orchestra performances on its head and has the audience on their feet. “After all”, says Bodkin, “chamber music was written to be performed and appreciated up close.”ĭespite the success of these Groupmuses, Bodkin boasts over 70 Groupmuses per month nationally, the best setting for music appreciation – especially for young audiences – isn’t always serene. For the young ears in the room, this setting really got them hooked. This video shows how a performance of Poulen’s Oboe Sonata transformed an Upper West Side apartment into truly intimate setting. In small and intimate settings, like say your living room, a Groupmuse quartet fills your home with friends, family and chamber music. There are two types Groupmuse: one is candlelit, the other a bit more raucous. To provide the talent, Sam sources local musicians who are between more traditional gigs. To expand listenership Bodkin launched Groupmuse, a social network that directly connects classical musicians who may be between gigs with local private home owner so their community can generate its own concert house parties. They aren’t rejecting classical music they just aren’t finding it easy to try. Secondly, young audiences are bypassing the classics in favor of more easily-accessible music. Like many of the traditional arts business models, classical music suffers from two main problems: first, brilliant and incredibly hard-working artists struggle to make a living wage. So why are the classical arts struggling to build younger audiences? When was the last time you saw an audience of millennials treating an orchestra and its conductor like rock stars? Yet industry surveys count many millennials who identify chamber music as a form of music they like. ![]() Young people aren’t famous for loving classical music. In fact, while at Columbia, he started a chamber music series, built around Music Hum. Within six months, he’d decided to devote his life to expanding the fan base for this venerable but flagging art form. He was 19 years old and his is life was forever changed. The piece was Beethoven’s Große Fugue, op. He was in a basement practice room of his best friend, a cellist. Groupmuse founder Sam Bodkin ’12CC, remembers the day he first fell in love with classical music.
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